Experts in natural pet food True Instinct has launched a UK first with its revolutionary new freeze-dried range for dogs.
The innovative new products, made at True Instinct’s Norfolk factory, are the first of their kind in the UK, and offer our beloved pets the highest quality, deliciously filling food that will help fuel their adventurous spirit.
The freeze-dried element locks in all the natural goodness of the quality ingredients by simply removing water content, meaning the range is not only extremely nutritional 
but offers an intense taste too.
The products are also minimally processed, grain free and extremely convenient to store and serve – making mealtimes a breeze for all lifestyles.
The ready-to-serve food is available in a range of varieties. First are the Meat Bites in 100% freeze-dried beef, chicken, Lamb and Turkey options to provide the perfect sized treats with natural flavour and goodness.
Secondly, there’s the Complete Dinners, combining 80% premium quality Beef, Chicken, Lamb, Turkey and Turkey with Salmon with 20% fruits, vegetables, vitamins and minerals to provide all the benefits of feeding the most natural raw diet with the convenience of traditional dry food.
Finally, the Real Chunks variant is available in 100% Chicken, Salmon, Beef, Beef Liver and Beef Tripe, all perfect as a meal component or topper.
Melanie Sainsbury, Veterinary Education Manager at True Instinct, said: “We are proud to be the first pet food brand to bring freeze dried to dog owners in the UK. All pet owners want their dogs to thrive not just survive – and a healthy diet helps them do exactly that.
“The freeze-frying process locks in an unbeatably delicious intense taste as well as nutritional goodness – which we know dogs love from the reactions we’ve seen already.”
True Instinct specialises in a complete and balanced range of natural pet food and treats. Its varied products offer nutritional, complete and balanced frozen raw, freeze-dried, high-meat dry and high-meat wet fillets for both dogs and cats.
For more information about the True Instinct Freeze-Dried range and to order products, visit www.trueinstinct.co.uk
