tails.com is expanding its new retail range to reach over 400 Sainsbury’s stores across the UK following a successful pilot earlier this year.
tails.com’s new in-store advanced nutrition range focuses on weight management, gut health and immunity for dogs and received an average score of 4.8 stars – significantly above the 4.3 industry average rating – with 97% saying they would recommend it to a friend1. It includes innovative new ingredients, with all tails.com Nourish & Protect recipes containing vitamin B and beta-glucans to support the body’s natural defences² and para probiotics to help maintain a healthy metabolism and gut microflora³.
Tailored to size, age and life stage, the new range also draws on tails.com’s digital expertise to deliver advanced nutrition for the nation’s dogs and is paired with a digital service to provide customers with personalised portion guides and an adjustable scoop to ensure correct portions for each dog for effective weight management.
Nicole Tipping, Buyer at Sainsbury’s, commented: “tails.com’s advanced nutrition proposition is distinctive, contemporary and anchored in nutritional expertise with veterinary approval. It is early days for a new range but we’re really encouraged to see how well it has been received and I’m excited to see how it can continue to grow across our Sainsbury’s stores.”
Stephen Hann, Retail Director at tails.com, said: “We knew tails.com’s advanced nutrition range had a clear USP, using the insight, and expertise from our award-winning subscription service to offer customers a new and innovative proposition in-store. I’m excited to see the range in even more stores this Summer and looking forward to more feedback from our customers and their dogs.”
“We’re getting great insights and feedback from our customers and their dogs on how to improve the experience with our advanced nutrition range moving forward.”
The range features a mix of 22 wet and dry food products, with each recipe developed to support specific health needs, for example, the puppy kibble recipes include salmon oil to support cognitive development4.
To find out more about tails.com Nourish & Protect, please visit tails.com/nourish .
