New research by Harringtons reveals the majority of UK households still choose simplicity over variety when it comes to feeding our four-legged friends.
Pets are more than just companions; they’re family. But when it comes to their mealtime routines, most Brits are sticking to a single type of food. A new study by Harringtons, a natural pet food brand, explores how UK households are navigating the delicate balance between simplicity, variety, and optimal nutrition – and why mixed feeding could hold the key to healthier, happier pets. Variety is the spice of life, after all.
A nation of routine feeders
For most UK households, variety in their pet’s diet remains a factor they are reluctant to embrace. According to the research, nearly three-quarters (73%) feed their pets just one type of food per meal, favouring convenience and familiarity. Wet food remains the top choice (24%), closely followed by dry kibble (21%) and on average, households spend £20-£21 per month on each type.
Feeding pets a monotonous diet comes at a cost to our four-legged friends’ preferences but with good intentions. Whilst 34% of Brits prioritise nutritious ingredients and 28% opt for natural foods to support digestion, only 26% consider their pets’ taste preferences when choosing meals. Many households admit they’re hesitant to experiment with mixed feeding due to fears of upsetting their pet’s stomach (24%) or concerns that their pet might reject new foods (21%).
A missed opportunity for better nutrition and joy?
Despite these worries, the research reveals that over a third of Brits (38%) believe that pets should be able to enjoy a varied diet, just as humans do. Mixed feeding – combining wet and dry foods – offers a solution that satisfies both nutritional needs and taste preferences. And so pets are potentially missing out on the nutritional benefits of both highly palatable food types, which can be provided through mixed feeding. From improved hydration and appetite to incentivise fussy eaters, and overall health via calorie-controlled meals, pets of all ages can reap the benefits of mixed feeding – and humans too.
For Brits, there’s also an emotional reward. Nearly a quarter (21%) report feeling good about providing the best nutrition for their pets, and 20% say that incorporating a variety of foods is an important part of pet ownership. Feeding, after all, is a core part of pet care and a tangible way to show love, strengthening the bond between humans and pets.
Making mixed feeding simple
While only 27% of households currently use mixed feeding methods, the practice is growing in popularity. Brits are finding creative ways to serve varied meals, with 41% mixing wet and dry food in a single bowl and 39% serving them separately to suit their pet’s preferences.
While providing a varied diet for pets is satisfying for many UK households in their role as a provider, Sarah McNamara, senior pet nutritionist comments on the research:
“With everything in moderation, providing variety in pets’ lives is important and mixed feeding is a fantastic way to nourish their health. Not only can it help keep your pet engaged during feeding time, but it can help to improve hydration, and palatability and maintain their dental hygiene.
“Varied feeding is another way to give pets extra goodness in their bowls with natural food and nutrition, but since some can suffer from sensitive stomachs, there are certain steps pet owners can follow to gradually introduce new foods into their pets’ diet while ensuring they’re still getting essential vitamins and nutrients for their development.”
To help more pet owners embrace mixed feeding, Harringtons offers practical advice:
- Start Small: Slowly introduce new foods in small portions. Begin by mixing a small amount of wet food with your pet’s usual dry food.
- Test ratios: Every pet is different, so experiment with the right mix that works for them. Adjust the balance of dry and wet food as needed to keep your pet happy and healthy.
- Separate meals: If your pet is hesitant about the mix, try offering wet food at one meal and dry food at another. This gives them a chance to enjoy the variety while they adjust to the new routine.
- Monitor their health: Keep a close eye on your pet’s weight and energy levels. Mixed feeding should leave them feeling energised and content. If you notice any changes in their appetite or behaviour, adjust the feeding mix and consult your vet if needed.
- IPN Nutrition: If mixing foods, make sure not to leave it out too long, ideally no longer than 12 hrs to ensure the food is still palatable.
For more information about mixed feeding your pet, visit: https://www.harringtonspetfood.com/blogs/pet-advice/how-to-mix-feed-dogs-and-cats-of-all-ages
