Scrumbles, the natural pet food brand known for its gut-centric recipes and commitment to pet health, is excited to announce the launch of its newest product: Sensitive+, a dry cat food recipe tailored for cats with specialised dietary needs.
This exclusive product will be available at Pets at Home stores nationwide and Scrumbles.co.uk, from June 2024.
As our feline friends live longer, their health requirements evolve. Recognising this, Scrumbles has developed the Sensitive+ recipe to address the specific challenges faced by aging and sensitive cats. The new formula includes hairball protection and added joint care to ensure cats remain comfortable and agile throughout their lives. Additionally, Sensitive+ is grain and gluten-free, making it an excellent choice for cats with dietary sensitivities.
Scrumbles’ Sensitive+ features the brand’s signature gut-centric make-up, incorporating high-quality ingredients and added probiotics to support optimal digestive health. By focusing on the gut, Scrumbles ensures that cats can enjoy a happier, healthier life with fewer worries.
Key Benefits of Scrumbles Sensitive+:
- Hairball Protection: Helps reduce the formation of hairballs, ensuring a smoother digestive process.
- Joint Care: Added glucosamine and chondroitin to support joint health and mobility.
- Grain and Gluten-Free: Ideal for cats with food sensitivities, promoting overall well-being.
- Gut-Centric Formula: With added probiotics for a healthy digestive system.
- High-Quality Meat as the first ingredient: Only the best ingredients, tailored for sensitive and aging cats.
“We are thrilled to expand our dry cat food range with the Sensitive+ recipe,” said Aneisha Soobroyen, co-founder at Scrumbles. “As our feline friends live longer, they face unique health challenges. Our goal is to create food that not only nourishes cats but also addresses their specific health needs as they age. With Sensitive+, we’re offering a solution that helps cats live their best lives, free from common issues like hairballs and joint discomfort.”
The launch of Sensitive+ is timely, given the increasing demand for specialized pet food. The pet food market has seen significant growth, with more pet owners seeking tailored nutrition solutions for their furry friends. By introducing Sensitive+, Scrumbles aims to meet this demand and reinforce its position as a leader in the pet food industry.
To support the launch, Scrumbles will roll out a comprehensive multi-channel campaign, including OOH, digital, social media, and influencer activities throughout the summer.
For more information about Scrumbles and the new Sensitive+ dry cat food, visit Scrumbles.co.uk.
