Today marks the exciting launch of Marro, a brand new Fresh cat food company dedicated to delivering Fresh, tasty, meaty meals directly to your door.
With more than half (57%) of UK cat owners saying they are unhappy with their current cat food, Marro is setting out to change the way we feed our cats. The secret lies in Marro’s commitment to taste. Using human-quality ingredients, gently steam-cooked from scratch, Marro stands proudly apart from the norms of the cat food industry.
Unlike ultra-processed food, this meticulous approach unlocks a banquet of health benefits for felines, including promoting healthy bones, skin and a shiny coat, supporting digestion and ensuring firmer, less-smelly stools. Meals are formulated with the help of expert vets to nourish cats at every stage of life and are also packed with complete and balanced nutrition. Marro ensures cats get all the essential vitamins and minerals they need to thrive. All recipes are suitable for cats with special dietary requirements such as sensitive stomachs, allergies, itchy skin, pancreatic issues, and diabetes. Marro’s irresistible menu features juicy beef, flaky fish, succulent chicken, scrumptious pork, and tender turkey – all drizzled in a glossy, golden gravy to boost hydration.
Marro’s meals are conveniently delivered inside an artfully designed box dubbed the Marro Mansion. This special delivery doubles up as a photo-worthy play area for even the most discerning felines.
Speaking about the launch, Charlie Kelly, Managing Director of Marro said: “Launching Marro is something we’ve dreamt of for a long time – because as a company we felt passionately that cats and their owners deserved better. So we created better. We already knew how powerful the health benefits of Fresh can be and what we soon discovered was how much cats adore the taste too. This is a win-win, as any cat lover will tell you that our feline friends can be notoriously fussy. To make sure every recipe is up to scratch we went through rigorous rounds of taste-testing with both humans and cats. The end result is irresistible, meaty, Fresh meals that are worthy of our favourite felines.”
Marro is the brainchild of a passionate team of cat lovers who saw first-hand how transformative Fresh food can be for the health and happiness of our pets. This discovery was made while working for Marro’s sister company, Butternut Box, the UK’s trusted leader in Fresh dog food. Fuelled by a desire to do better by all cats and dissatisfied with the lack of innovation in the industry, the Marro team embarked on an eight-year journey of research, development, and taste-testing (by both humans and the fussiest cats they could find) to create a premium product worthy of our furry companions.