The Fish4Dogs brand will be the first thing that an expected 165,000 visitors to Crufts will see this week.
The premium pet food manufacturer is sponsoring the event’s programme sellers for its 2020 event at the NEC, Birmingham, between 5-8 March.
The team of 40-50 greeters, who are located around the entrances to the halls, are wearing branded polo shirts in Fish4Dogs vivid blue and yellow colours to sell the Official 2020 Crufts Programme.
The company will also be making its presence felt in the exhibition zone – having moved to a stand with a higher profile position – Stand 66, Hall 3 – and more space.
On display will be, Fish4Dogs refreshed brand which has given it the chance to modernise the look and feel of its product range as well as making customer-led improvements including on-pack information, pack construction, clear categorising of ranges and product names.
Fish4Dogs CEO, Graham Smith said: “Our new packaging will pack some punch this year. We are really excited about the impact that this will give our stand in addition to a larger and more prominent spot.
“As well as speaking to a host of new customers and offering help and advice on why we believe fish is the perfect protein, we will again be celebrating our Ambassador, winning breeders and owners. We love to thank our VIPs for their continued support and last year had over 60 of them visit us.
“This year we’re anticipating even more success and have produced a specially designed box of treats for the owners and their dogs.”
Fish4Dogs, which is based in rural Worcestershire is taking its largest team to Crufts, leaving behind trusted colleagues to keep the business running during the four-day show.
Crufts will also provide the opportunity for Fish4Dogs to introduce Jill Aston in her new role of Breeder Club Representative who will be promoting Fish4Dogs clubs for Breeders and new puppy owners.
For more information on Fish4Dogs extensive range of ‘perfect protein’ products you can visit www.fish4dogs.com
