Pooch & Mutt’s Tasty Turkey chews came out on top in the Pet Food & Treats category of The Grocer New Product Awards 2018.
The Grocer Magazine New Product Awards recognise the latest in product development across the grocery sector and this year’s awards faced a rigorous judging process from both shoppers and a panel of experts.
The awards saw over 200 entries in total with 129 products selected for consideration over 28 categories. Each product was tested with a minimum sample of 50 shoppers from 6 sampling points across Great Britain, before moving on to evaluation by the expert panel. 
Noting the simple and minimal packaging, shoppers thought that Pooch & Mutt’s Tasty Turkey chews gave a “good substantial chew” and liked that it was easy to break down for smaller dogs.
Almost half of the testers agreed that it was better than similar products on the market.
The experts were equally impressed, commenting on the chew’s “clean ingredients”, claiming that the snack looked like “something you could eat yourself”. They also said that an enthusiastic dog could “get through it in no time”.
Free-from wheat, corn, soya, artificial flavours or colours, hthe junk-free chews are cold formed to preserve the natural flavours and nutrients from their high-quality ingredients.
Competition in the Pet Food & Treats category included high-quality entries, with Lily’s Kitchen being awarded a highly commended prize.
Pooch & Mutt has seen huge growth both across the UK and internationally this year with the brand’s commitment to sustainably sourced, quality food with the wet food cartons pushing the boundaries of pet food packaging.
The wet food cartons were launched in July this year, which are easy to use and 100% recyclable with a carton footprint that is 80% lower than a can.
Commenting on the award, founder Guy Blaskey, said: “We are very proud of this year’s award. We receive positive feedback from our customers daily and winning the New Product Award confirms that we are helping dogs lead happier, healthier lives. This year has been particularly significant for growth at Pooch & Mutt and it is amazing to be recognised as a leader of innovation in the pet category from such a respected industry publication.”
The award-winning chews retail at £1.89 for a pack of 2 chews and are available from www.poochandmutt.co.uk.
