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Mr Bug launches range of nutritionally ripped entovegan dog treats

April 22 marks the eagerly anticipated arrival of Mr Bug, a sumptuous, nutrient-dense range of wheat-free, bug-based treats made with the kingpin of flavoursome grubs, the mighty mealworm.

The range due to launch on April 22 includes:

  • The Nutty One – Mealworms PLUS Peanut Butter & Turmeric
  • The Fruity One – Mealworms PLUS Honey, Cranberries & Apple
  • The Veggie One – Mealworms PLUS Sweet Potato, Carrot & Parsnips
  • The Cheesy One- Mealworms PLUS Vegetarian Cheese & Beetroot

Now we can hear your ā€˜brain cogsā€™ whirring, as you ponder, ā€˜surely intriguing entovegan blends are nothing new?ā€™ and in some senses youā€™d be correct, since thereā€™s an ongoing search for ethical, sustainable farming practices that are less ā€˜land & water greedyā€™ in todayā€™s rapidly changing world.

HOWEVER, in the world of dogs, the predominant grub of choice has been the black soldier fly, a bitter-tasting stalwart of animal feed and not the human-friendly, podgy mealworm which offers you 4-legged friends moreish treats with a deliciously distinct nutty twang.Ā  Secondly and perhaps most excitingly, Mr Bugā€™s mealworms come with a rich Devon accent (not your usual gravelly lowlands utterances) because this is a proud SW enterprise where tasty mealworms are brought up on locally grown fruit and veg bought before being lightly hand-baked in small artisanal batches.

Mr Bug founder, Conal Cunningham, comments: Ā ā€œAlthough grub consumption has historically been tarred with a yuck factor in Western Europe & North America (even though 80% of countries around the world happily munch through some 2000 species of edible critters), it feels like weā€™ve now reached a moment when sustainability, planet-responsible practices and a more personalised approach to our dogā€™s wellbeing have reached a crescendo and thoughtful pet parents increasingly crave tasty snacking solutions made with ā€˜real foodā€™ and no added salt or sugar, back-of the-barn meats or over-processed synthetic nasties.

Today modern dogs are living longer than ever before so are naturally vulnerable to a greater array of historically under-appreciated ailments.Ā  The growing influence of pet humanisation meanwhile ensures that pet ownerā€™s inevitable self-inspection has spilled over into wanting a better grasp of the family dogā€™s nutritional intake and wellbeing.ā€

For the record itā€™s worth noting that mealworms are jam-packed with nutritional worth: offering more calcium than milk, more B12 than salmon, more iron than spinach and all 9 essential amino acids!

For more information visit www.Mrbug.co.uk

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