The Christmas advert season has kicked off and this year Lily’s Kitchen is bringing all the feels.
The B Corp pet food brand has created a 30 second heart warming advert entitled ‘Christmas Every Day’, which features a montage of happy cats and dogs from real pet parents across the country to show how pets bring the joy of Christmas every single day of the year – not just during the festive season.
And with the national admitting it’s their pet that brings them the most joy daily, above their friends, family and even partner, the film pays a fitting tribute to our beloved furry family members.
The advert stitches together real-life footage shared by real Lily’s Kitchen customers and its charity partners Dogs Trust and London Inner City Kitties (L.I.C.K), to highlight the ways our pets show us affection and how they make every day special for pet parents – from excited, morning kisses to mid-morning mischief, enthusiastic welcome home greetings, dinner dances and cuddles on the sofa.
Proving the joy these moments bring us, pet parents ranked their pet greeting them when they get home from work (34%), their pet waking them up in the morning (29%) and snuggling with their pet on the sofa (31%) among their top three moments of the day.
With using business as a force for good at the heart of the brand’s ethos, the homage to the nation’s four-legged friends was created to raise awareness of Lily’s Kitchen’s charity partnerships with Dogs Trust and L.I.C.K this Christmas – partnerships that will help pets in need. A hundred per cent of profits from the sale of the Limited Edition Three Bird Feast for dogs and Turkey Feast Pate for cats will be donated to support the charities’ important work this Christmas, helping to find dogs in Dogs Trust’s care the loving homes they deserve, and providing for much needed feline medical care for the cats looked after by L.I.C.K.
Pet parents can celebrate their four-legged family members and return some of the joy they bring us every day, by treating them to proper food made from natural ingredients. Christmas is a perfect time to gather the family to enjoy a delicious feast together and Lily’s Kitchen is here to make sure your four-legged members can enjoy the festivities too.
Samantha Crossley, UK Marketing Director at Lily’s Kitchen said: “Pet parents everywhere will understand the joy that having a cat or dog in your life brings you every single day – for our pets, the excitement of spending another day with their humans is as magical as that feeling of waking up on Christmas morning! And this year we wanted to celebrate that feeling by showcasing these moments of happiness through the eyes of real pet parents across the country. From excited, morning kisses to the first tail wag of Christmas day, dinner dances, ‘making biscuits’ and cuddles on the sofa – these are moments that matter. So, celebrate your four-legged family this Christmas, and every day of the year.”
This in London, Manchester, Liverpool, Birmingham, Leeds, Newcastle, Bristol and Exeter can watch the Lily’s Kitchen ‘Christmas Every Day’ advert on SKY from 6th to 19th November.
The limited-edition Christmas ranges for both dogs and cats are available to purchase via the Lily’ Kitchen website and will also be available to retailers including Pets at Home, Amazon, Waitrose, Tesco and Sainsbury’s.
