Lily’s Kitchen, has signed TV vet Rory the Vet as its pet expert and brand ambassador.
A respected voice within the veterinary industry, Rory has garnered a huge following online and makes regular appearances on programmes such as CBBC’s The Pet Factor, Blue Peter and Sky News. He is also the author of the bestselling book ‘Secret Life of a Vet’.
As part of the partnership, Rory will be creating content that raises awareness of Lily’s Kitchen and its premium, natural pet food range as well as offering pet parents tips and advice to help their cats and dogs live their best lives. He will also support campaigns across the year that champion new product launches and the power of feeding your pet proper food.
This is not the first time Lily’s Kitchen has worked with Rory. Last month, he helped launch the Santa Paws Express – a specially designed train that ran across the Great Western Railway network throughout the festive season – and shared his tips and advice to help pet parents feel more confident traveling on bigger trips with their four-legged friends.
To kick off his brand ambassadorship Rory will be talking about plant-based recipes for dogs for Veganuary as well as the importance of oral hygiene ahead of Pet Dental Health Month in February.
Commenting on the partnership Rory said: “It’s so exciting to be working with Lily’s Kitchen. What we feed our pets is critical to their health and happiness, but food also brings us together and fuels the moments and memories with our furry family members that are so special. As a dog owner myself, I’m looking forward to sharing my personal tales and drawing on my experiences as a veterinary surgeon to help inform and celebrate pet ownership.”
Determined to use business as a force for good, Lily’s Kitchen is on a mission to change the way pets eat – away from an overly processed diet made with unrecognisable ingredients, to a natural one full of goodness. This year the brand will be building on its ‘Power of Proper Food’ proposition which it launched at the back end of last year to bring to life the benefits of feeding pets food that not just tastes great but helps them thrive.
Samantha Crossley, Marketing Director at Lily’s Kitchen, comments: “Rory’s warmth and enthusiasm is infectious! We’re delighted to have an expert on board who shares our values and can bring their passion and knowledge to our community, and Rory does this in spades. We are really looking forward to working with him over the coming months and the exciting plans we have in store together.”
