Yorkshire-based pet food manufacturer, Burgess Pet Care, is delighted to announce that it has invested in the relaunch of Burgess Excel, its small animal food range, with brand new recyclable packaging.
As part of the range overhaul, and reflecting recent consumer feedback, the packaging has been given a fresh, vibrant new look with bold colours and lifestyle photography depicting healthy, happy small animals, designed to appeal and connect with consumers and retailers alike.
Burgess’ commitment to animal welfare and the correct nutrition is reinforced by a call out on rabbit and guinea pig packs with ‘Don’t forget the hay for dental health’. The most recent PDSA PAW Report suggests that 29% of rabbits are not fed enough hay which shows the importance of this message.
Key information about Burgess Excel has been expanded and presented in a clearer format, making it easier for owners to understand the product benefits and make informed choices for their small animals.
Nicole Fallon, Marketing Manager at Burgess Pet Care said: “We are thrilled to see the new Burgess Excel packaging arriving on shelves, which has been rated favourably by current and prospective customers. This significant investment reflects our commitment to supporting retailers and acting upon customer feedback. We are confident that the engaging, vibrant and premium packaging will appeal to consumers, while staying true to Burgess’ core values. We have added our muesli-free company logo onto all new Excel packaging to help spread awareness about selective feeding in some small animals.”
Any retailers interested in stocking the range may contact [email protected].
