The dog treat baking mix range is expanding across the John Lewis Partnership with products now available in Waitrose shops, as well as John Lewis.
The award-winning Doggy Baking Co. has just launched into its newest retailer, supermarket Waitrose.
A spin-off on the Yorkshire-based brand The Bottled Baking Co., the Doggy Baking Co. was originally launched as an April Fool’s prank back in 2021. However, the mixes were so popular that Greg Fraser, Founder of The Bottled Baking Co., decided to turn the April Fools prank into a fully-fledged business, with each of the reusable glass bottles containing all of the dry ingredients necessary to make delicious dog treats.
Fast forward to 2023, Doggy Baking Co. has not only been awarded Gift of the Year (2022) but they’re also now stocked in major retailers, including Waitrose and John Lewis.
The Pumpkin Seed & Banana Biscuit Mix, Linseed, Oregano & Parsley Baking Mix & Carrot Cake Mix will be stocked in the 8 major Waitrose stores listed below:
- Admiral Park (Guernsey)
- Bath
- Meanwood
- Rohais (Guernsey)
- Salisbury
- Saltash
- Southend
- Wymondham
Speaking on the launch of the Doggy Baking Co. mixes into their shops, Lauren Howells, buyer at Waitrose, said: “We’re really excited to launch Doggy Baking Co. products into our pet gifting range. As we know, pets are as much a member of the family as everyone else, so we’re delighted to introduce these new treats to help make any event with a pet extra special!”
Founder of Doggy Baking Co., Greg Fraser, commented on his excitement for this next major listing for the brand: “Myself and the team can’t wait to see our Doggy Baking Co. mixes on the shelves in Waitrose stores. We’ve been selling the products with John Lewis and they are incredibly popular, so we’re really excited for Waitrose customers to be able to get their hands on our mixes so that they can treat their furry friends too.
“Tag us in any #Shelfies of our mixes on the shelves and we’ll reshare these on our Instagram!”
Doggy Baking Co.’s mixes are now available in the above stores and can also be purchased directly from The Bottled Baking Co. website at: www.bottledbaking.co.uk/collections/doggy-baking-co
