Fish4Dogs treats range has gone through a brand refresh to show customers ‘what they do on the bag’. The extensive treats range has been categorised into four groups, Dental, Love, Support+ and Training – helping customers decide on which treats may be best used for a particular purpose. Jo Mulgrew, Head...

Broadcaster Peter Purves will be returning to Crufts with a new role on behalf of YuMOVE – a joint supplement that helps keep dogs active for life. Last year, Peter, who has a stellar 60-year career in TV broadcasting in shows such as Dr Who, Blue Peter and Good...

Puppy power was put on display when Fish4Dogs challenged its independent retailers to ‘get creative’ to promote its promotional puppy packs. The premium pet food company tested the talents of retailers by asking them to produce a shop or window display featuring the packs. The Puppy Essentials Starter Pack included money...

Gus & Bella Box subscription box created for a new generation of cat owners promises to deliver happiness and wellbeing to both cats and their humans. The creation of the subscription box is responding to a world where cats have become fully-fledged members of the family. In recent years the UK...

Experts in natural pet food True Instinct has launched a UK first with its revolutionary new freeze-dried range for dogs. The innovative new products, made at True Instinct’s Norfolk factory, are the first of their kind in the UK, and offer our beloved pets the highest quality, deliciously filling food...

Ahead of National Walking the Dog Day, Chessie King launches an exclusive workout with Rover.com, which dog owners can do with their four-legged friends. Rover.com has teamed up with personal trainers and body confidence influencer, Chessie King to launch the PAWsonal Training Plan a workout that dog owners and pups...

Our pets mean more to us that our partners, so Agria Pet Insurance advise new owners to choose their pets - the love of their life - carefully. Following the revelation that in the UK alone, our pets influence our mood more than our partners, it shows how important it...

The floor cleaning experts at Bissell has launched a new cordless vacuum designed with pets specifically in mind. The new Bissell ICON 25V Cordless Vacuum is engineered to deal with everyday dirt and dust on carpets, hard floors, furniture and in cars. The ICON’s superior high-power provides up to...

A pet food company specialising in nutritious recipes that address dogs’ weight problems and health issues has added another wholesome option to mix. Yorkshire-based pet food brand Pure Pet Food has launched its Wholesome Chicken recipe, which contains new and fresh 100% human grade ingredients such as cranberry, linseed and...

Fish4Dogs staff got a slice of the action when a company party was held to celebrate its brand refresh. A layered cake was produced – representing the packaging colours across the Finest Complete range – for a tea party launch at the company’s head office in Worcestershire. The event was hosted...