Leading independent pet food manufacturer Burgess Pet Care has secured its first listing for Sunshine Snacks, a new limited edition product, with Jollyes, one of the largest chains of pet food superstores across the UK.
The SKU was launched across all Jollyes stores following the success of Burgess Excel Winter Berry Bakes, which were sold in over 20 retailers including Jollyes and Pets at Home – something Burgess intends to replicate with Sunshine Snacks.
Made with only fresh fruit and containing no added sugar or artificial colours or flavours, Sunshine Snacks is proudly supporting Rabbit Awareness Week, an annual campaign organised by Burgess Pet Care, with on-pack branding.
This year’s RAW (24-28 June) focuses on Healthy Diet, Happy Bunnies and will highlight how the lives of pet rabbits can be improved by feeding the correct, balanced diet, while also educating owners about rabbits’ other key welfare needs.
Annabel Coleman, Burgess Excel Brand Manager, said: “Coinciding with Excel’s 25th anniversary this year and available throughout the RAW campaign, Sunshine Snacks – our latest limited edition high fibre snacks for small animals – are already proving to be a big hit with rabbits, guinea pigs and other small furries. Healthy treats enrich their day and are great for training and hand feeding, helping you to bond with your pets whilst also stimulating natural behaviours – try sprinkling some of them through your small pets’ feeding hay to encourage foraging.”
Any retailers interested in stocking Sunshine Snacks should contact [email protected].
