A survey has revealed that animal lovers are spending around £506 million a year on monthly pet subscription boxes.
The survey conducted by uOpen.com which undertook research with 2,000 consumers nationwide found that nearly one firth of Brits have sine dip to subscription boxes.
In particular it found that compared with other sectors, 14.25% of Brits are spending £54.12 a month on pet subscription boxes, which adds up to £506 million a year.
Interestingly it seems that by volume, there are more Geordies in the North Easy subscribed to Pet and Animal boxes compared with any other UK City.
On average, people in Newcastle spend £105.20 per month, compared with Liverpool, where they spend £86.22 per month. Down at the bottom of the table, animal lovers in Nottingham only spend £44.64 per month on subscription boxes for their pets.
However, when looking at the highest value Pet and Animal subscribers, it Liverpool that has the biggest spenders. Around 11% of Liverpudlians are spending £300 a month or more on pet subscription boxes.
Men seem to be outspending women by a quarter in the Pet and Animal sector. Men are spending on average £63.10 a month, compared to women who only spend £47.01 on boxes such as Perfect Pawtrait Club.
The rise in spend on monthly subscription boxes is being put down to an increase in the need for more physical things in an increasingly digital world, particularly among young people.
The age group 25-34 year olds seem to spend the most, £61.61 compared with the over 55s who spend a monthly average of £19.85.
Carola York, Managing Director at uOpen, said: “We might be living in a digital and technologically advanced era, but we still love the surprise and delight moments that a subscription box gives. In our increasingly busy world, a subscription box allows you to treat yourself or give a great gift to someone else.”
The survey revealed that more than 12 million of us – nearly 19% – have signed up for subscription boxes in the last six months, with half the population (57.8%) stating it’s because they hate it when they receive only bills in the post.
