It’s a consistent truth that best practices and ideas fostered within human food and drink often make a seamless transition into the thriving world of ‘pet parents’ and their four-legged friends.
For example, a staggering amount of NEW petfood innovation can trace its beginnings back to the pandemic, a by-product of health-conscious humans reviewing and evolving their own diets and eating regimes before turning their attention to the eating habits and ingredient decks of their pets’ meals. Today’s pet food aisle is more diverse yet inclusive than ever, covering every imaginable manufacturing mindset (freeze-dried, raw, coldpressed….) and functional priority (gut health, sore joints, ageing, added vitality, better breath…) courtesy of such shared learnings.
So, when it came to communicating the manifold benefits of new recipes and young brands that mirror the increasingly diverse and detailed needs of well-informed ‘pet parents’ it was inevitable that pet food brands would once again borrow from the playbook of human-orientated challenger brands.
Born in early 2024, Dogfluencers is a young, thriving online agency using social media savvy and unrivalled content to champion the world’s most dynamic and innovative dog food brands. Of course, pet influencers having been plying their trade for years. Years ago, vital ‘starting out’ support may have been available for a big bag of free samples, but in today’s increasingly monetized world it can cost a small fortune for any ‘finding its feet’ pet food business to recruit even a handful of well-connected influencers.
Dogfluencers is deliberately geared at ambitious boot-strapped brands committed to disrupting today’s increasingly cluttered dogfood fixture. Taking invaluable lessons learnt from earlier incursions into healthier living human brands (gymfluencers) and top tier foods and drinks (foodiefluencers), Dogfluencers prioritises creating engaging yet affordable, user generated content, influencer posts and captivating ad content to hook inquisitive minds and drive essential traffic.
According to Dogfluencer founder, Jonathan Lundy, ‘For any hardworking start-up seeking credible online influencer support it can be a very time-consuming, hit or miss adventure. Our far-reaching database of proven pet influencers enables us to assemble compelling tailormade campaigns at speed to support key milestones in your brand journey (new launches, range extensions and all-important listings). ‘
Launched at the beginning of 2024 Dogflueners has already worked with influential brands as diverse as Harringtons, Omni, Buddy & Lola & Puptons.
‘Simply put,’ concludes Jonathan, ‘In as little as 7 days we can help you reach millions of potential followers, generate 100 bespoke stories, a significant swathe of online content and a generous smattering of quality UGC (user generated copy) to provide your brand with that all-important kickstart that all entrepreneurs crave.’
